JUMIA’S BALLARD APPOINTED NEW CEO OF TWIGA FOODS
Jumia’s Ex-CEO Ballard Takes the Helm at Twiga Foods
E-commerce heavyweight Charles Ballard transitions from Jumia Kenya CEO to lead Twiga Foods.
- Ballard boasts extensive experience across various leadership roles at Jumia Kenya.
- Prior to Jumia, he consulted on retail and e-commerce projects in over 15 African nations.
- A well-rounded professional, Ballard holds a Master’s degree in business and a Bachelor’s degree in International Development.
Twiga Foods welcomes Ballard’s expertise to drive growth and innovation in the food distribution sector.
- His diverse background and understanding of African markets position him for success.
- Ballard’s appointment aligns with Twiga Foods’ goal to strengthen Kenya’s agricultural sector.
This strategic move signifies Twiga Foods’ commitment to leveraging e-commerce expertise for a flourishing future.
