PAYMENT LINKS: ECOMMERCE’S SECRET WEAPON
The African ecommerce market grossed USD 277.1 billion in 2023 and is projected to reach USD 939.8 billion in 2032.
The Challenge: Cart Abandonment
Globally, 70% of shopping carts are abandoned, often due to friction in the checkout process. Nigerian eCommerce businesses, like those worldwide, need seamless and efficient transactions to thrive.
The Solution: Payment Link Integration
Payment link integration emerges as a powerful tool for eCommerce businesses to streamline payments, boosting sales and customer satisfaction.
What are Payment Links?
- Unique, shareable URLs directing customers to a secure payment page.
- Eliminate the need for a physical card or complex checkout processes.
- Businesses can generate and send links for specific transactions through various channels (email, social media, SMS).
Benefits for Your eCommerce Business:
- Enhanced Customer Experience: Frictionless checkout process reduces cart abandonment and improves customer satisfaction.
- Increased Flexibility: Customizable links cater to diverse transaction types and support multiple payment methods (cards, wallets, bank transfers).
- Improved Cash Flow: Faster payments and higher completion rates boost cash flow and bottom line.
- Unmatched Security: Payment links leverage secure gateways, protecting sensitive customer data.
- Reduced Errors: Streamlined process minimizes human error during checkout.
- Mobile-Friendly: Perfect for mobile commerce, allowing on-the-go purchases.
- Valuable Insights: Built-in tracking provides data on customer behavior and sales performance for informed strategy decisions.
How to Integrate Payment Links:
- Choose a Reliable Payment Gateway: Partner with a provider like SeerBit offering payment links as part of their service.
- Create a SeerBit Account: Sign up for a SeerBit account, providing business information and completing KYC verification.
- Set Up Payment Links: Access your SeerBit dashboard, create payment links, and send them to customers via diverse channels.
Conclusion:
By integrating payment links, Nigerian eCommerce businesses offer a frictionless payment experience, leading to increased sales and satisfied customers. SeerBit’s secure and user-friendly payment links cater to your customer needs while streamlining your business operations.
