OLAOSEBIKAN ADVOCATES UTILIZING AI FOR EFFECTIVE RISK COMMUNICATION AND STRATEGIES

Omolaraeni Olaosebikan, CEO of McEnies Global Communications, highlights the crucial role of Artificial Intelligence (AI) in risk communication, emphasizing its predictive abilities for developing effective strategies to manage disasters.

She emphasizes that AI, through machine learning algorithms, can anticipate potential risks by analyzing historical data and past events, enabling proactive risk management and timely communication with stakeholders.

Olaosebikan, who previously secured a contract with The Meteorological Office UK (Met Office) to enhance flood crisis communication in Nigeria, underscores the transformative impact of AI in analyzing data, predicting risks, and recommending solutions.

She asserts that AI’s predictive capabilities are invaluable for risk communication, aiding organizations in identifying threats, trends, and patterns, and tailoring communication strategies accordingly.

Moreover, she discusses AI’s potential in mitigating social vulnerability by providing recommendations, actions, and solutions based on data-driven insights.

In addressing the intersection of AI technology and risk communication, Olaosebikan emphasizes the importance of recognizing and leveraging AI’s capabilities to reshape communication strategies in disaster management.

She emphasizes the need to embrace AI’s transformative potential in enhancing risk communication strategies and building stronger stakeholder relationships in today’s rapidly evolving world.

Olaosebikan concludes by highlighting the imperative for organizations, including McEnies Global Communications, to adapt to contemporary standards and global best practices in leveraging AI for effective risk communication.

News Source: Techeconomy