NIGERIA’S .NG DOMAIN: A NATIONAL PRIDE (AKINSANYA)

The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

The domain extension, unique to Nigeria, offers businesses a powerful tool to establish a strong local identity. This, in turn, fosters trust with Nigerian customers, crucial for businesses that depend on their local market.

NiRA, the Nigeria Internet Registration Association, actively promotes the adoption of .ng domains. At a recent Executive Board and Management Training session held at the Lagos Business School (LBS), NiRA President, Mr. Akinsanya, emphasized the domain’s significance.

Building a Robust Digital Ecosystem

The LBS training program focused on equipping leaders with the knowledge and skills to navigate the digital landscape. It addressed critical challenges and opportunities, while highlighting the importance of strategic vision, ethical decision-making, and resilience in the face of disruption.

Participants gained valuable insights into global best practices in areas like digital governance, risk management, and leveraging technology for business growth and societal impact.

Collaboration for Digital Leadership

Mr. Akinsanya underscored the importance of collaborating with LBS, stating that the training program “underscores our commitment to fostering a robust digital ecosystem in Nigeria.” He emphasized the need to equip leaders with the expertise to harness the immense opportunities of the digital age.

Benefits of the .NG Domain

The program also explored the advantages of using the .ng domain. Here are some key takeaways:

• Brand Recognition: A .ng domain grants your brand special recognition both online and offline, making it stand out in the Nigerian and global market.
• Unique Identity: It differentiates your brand from competitors, establishing a unique and memorable online presence.
• Improved Local Search Ranking: Search engines prioritize local content, meaning a .ng domain can boost your website’s ranking for local searches within Nigeria.
• Clear Communication: The .ng extension instantly informs users that your business operates in Nigeria, particularly valuable for location-specific industries.

A Call to Action

Mr. Akinsanya concluded by urging Nigerians and businesses to embrace the .ng domain. He described it as “our national pride in the digital space,” a way to showcase Nigerian identity online and contribute to a thriving digital ecosystem.

In essence, the .ng domain is more than just an address; it’s a badge of national pride that empowers businesses to connect with local customers and thrive in the digital age.

Source: Techeconomy