JUMIA’S BALLARD APPOINTED NEW CEO OF TWIGA FOODS

Jumia’s Ex-CEO Ballard Takes the Helm at Twiga Foods

E-commerce heavyweight Charles Ballard transitions from Jumia Kenya CEO to lead Twiga Foods.

  • Ballard boasts extensive experience across various leadership roles at Jumia Kenya.
  • Prior to Jumia, he consulted on retail and e-commerce projects in over 15 African nations.
  • A well-rounded professional, Ballard holds a Master’s degree in business and a Bachelor’s degree in International Development.

Twiga Foods welcomes Ballard’s expertise to drive growth and innovation in the food distribution sector.

  • His diverse background and understanding of African markets position him for success.
  • Ballard’s appointment aligns with Twiga Foods’ goal to strengthen Kenya’s agricultural sector.

This strategic move signifies Twiga Foods’ commitment to leveraging e-commerce expertise for a flourishing future.

Source: Techeconomy

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