IN 2023, INFINIX ACHIEVES THE LARGEST YEAR-ON-YEAR INCREASE IN SHIPMENTS AMONG GLOBAL SMARTPHONE BRANDS, LEADING THE CHARTS.
Infinix, a tech brand designed for young consumers, is excited to announce its outstanding performance in 2023.
As per IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix has achieved a significant milestone in year-on-year smartphone shipments, surpassing all global brands with an impressive increase of over 13 million units, indicating a remarkable growth rate of 64.1% compared to 2022.
Tony Zhao, Infinix’s general manager, attributes this success to a multifaceted marketing approach, technological innovation, and strategic collaborations, such as the one with TikTok. Utilizing TikTok as a creative platform, Infinix effectively connects with its target users, encouraging them to surpass their limitations.
“Infinix focuses on catering to youth preferences, providing tailored technological innovations, and recognizing the pivotal role of strategic partnerships. By leveraging TikTok as a creative platform, Infinix effectively reaches our target users, enabling them to conquer their limits and become the best versions of themselves,” said Tony Zhao.
Infinix’s marketing excellence earned them TikTok for Business’s Overseas Marketing Award for being the “Innovator”, recognizing their outstanding efforts in international markets.
Infinix’s success is a result of its strategic approach, utilizing TikTok’s platform to its fullest. Through various gameplay options and collaborations with influencers, Infinix has grown its brand from awareness to tangible results, showcasing the power of creative marketing.
Since its establishment in 2013, Infinix has gained a strong presence in overseas markets. The brand’s engagement with users through compelling content and its sales success on e-commerce platforms highlight a symbiotic relationship.
Notable campaigns like Infinix Super Brand Day and the “Capture Your Own Story” Vlog Contest have contributed to Infinix’s position as an innovative leader in the tech industry.
Game-Changing Innovations Unveiled at CES & MWC 2024 Infinix continued to make waves with its game-changing innovations showcased at CES and MWC.
At CES, Infinix introduced Infinix AirCharge, a revolutionary wireless charging technology eliminating the need for cords or charging pads. Additionally, Infinix unveiled the Extreme-Temp Battery, addressing challenges of extreme temperatures for smooth device performance.
Infinix also presented Infinix E-Color Shift, the industry’s first customizable display panel for smartphone appearances.
At MWC, Infinix showcased a flagship mobile gaming concept, promising a new era of mobile gaming with top-notch performance and graphics. As 2024 unfolds, Infinix is poised to lead with more groundbreaking innovations, setting the stage for an exciting future.
More about Infinix Infinix Mobility is a rapidly emerging technology brand founded in 2013. It designs, manufactures, and markets a growing portfolio of smart devices worldwide under the Infinix brand. Targeting today’s youth with first-class technology, Infinix creates trendy, powerful, and affordably priced smart devices, bringing the latest technology to users worldwide when they need it, at a price they want.
From the News Source: Techeconomy
