GLOVO OBSERVES A 1,222% SURGE IN PIZZA DELIVERY REQUESTS
In celebration of World Pizza Day, Glovo unveils trends and insights on pizza consumption in Nigeria.
Nigeria experienced a remarkable 1,222% surge in pizza orders delivered through Glovo, making it the top-ranking country globally for pizza consumption.
In observance of World Pizza Day, Glovo, a multi-category app, discloses insights into the consumption patterns of one of Nigeria’s beloved meals, Pizza.
The data, reflecting the consumption habits of Nigerians in 2023, shows an astounding 1,222% increase in Pizza orders delivered via the Glovo app compared to 2022.
This positions Nigeria as the fastest-growing country globally for Pizza consumption, followed by Tunisia and Armenia with 262% and 164% increases, respectively.
In 2023, chicken-based Pizzas dominated, constituting 44% of all deliveries. Significant shifts in consumer preferences were noted in specific Pizza recipes, with Pizzas containing beef and sausages experiencing remarkable surges of 14,471% and 4,141%, respectively.
When examining size preferences among Nigerians, “Large” Pizzas were favored, making up 45% of total orders, while “Regular” or “Medium” and “Small” sizes closely followed with 28% and 27%, respectively.
Glovo recorded the highest Pizza orders in 2023 on Saturday, 28 October. On that day, Nigerians placed four times more pizza orders than the average Saturday in 2023.
In terms of cities, Lagos dominated Pizza orders with a 57% share, while the record for the most expensive pizza order, totaling NGN 136,240, was set in Abuja, Nigeria.
Commenting on Nigeria’s Pizza consumption trend, Lamide Akinola, General Manager at Glovo Nigeria, expressed the company’s commitment to being the preferred choice for Nigerians in the multi-category app space.
“We’ve remained steadfast in our commitment to being the preferred choice for Nigerians. The wide variety of options available for this product, coupled with a 195% increase in pizza partners in 2023, underscores our support for SMEs,” she remarked.
With a commitment to providing the best services to its users, Glovo remains a leading multi-category platform, ensuring Nigerians have seamless access to a world of diverse culinary delights.
New Source: Techeconomy
