Mr. Musa Dayyabu, a customer with Unity Bank in Kano State, has won One Million Naira in the current cash reward promotion conducted by Unity Bank Plc in collaboration with CashToken Rewards Africa.
CashToken Rewards Africa operates as a Cash-Reward-as-a-Service company, offering rewards to customers for their patronage and loyalty.
The lucky winner, Mr. Dayyabu, who banks at the Bello Road Branch in Kano, secured the cash prize by activating his Unity Bank Verve card. Through transactions, he received CashTokens, making him eligible for the weekly national consumer draw, where he emerged as the winner of One Million Naira in cash.
The Unity Bank and CashToken Rewards promotion, launched in November 2023, is a cash reward initiative that ensures instant cash rewards and presents a life-changing opportunity for loyal customers of the bank. To qualify, customers need to onboard and transact on any of the bank’s electronic payment platforms, including the Unifi mobile banking application and the *7799# USSD platform.
The program, running until the end of February, is open to all customers. Every card transaction earns customers CashTokens, enabling them to enter the weekly national consumer draw, where prizes range from N5,000 to N100 million.
During the presentation of the cheque to the winner in Kano on Tuesday, Unity Bank’s Head of E-Business, Eghomware Iyamu, congratulated Mr. Dayyabu and emphasized the bank’s commitment to establishing a sustainable loyalty platform for customer engagement and satisfaction.
Iyamu stated, “We applaud our customers for their loyalty to Unity Bank and for participating in the ongoing Unity Bank and CashToken Rewards promo. The cash prize presented today is just the beginning, and we look forward to having more winners from this program. As more people embrace Unity Bank’s digital banking, transact on different platforms, they will equally be rewarded.”
He continued, “The collaboration between Unity Bank and CashToken Rewards Africa will persist in creating an unparalleled customer experience. By leveraging CashToken Reward’s exceptional platform, Unity Bank customers can expect generous cash rewards, making every interaction with the bank truly rewarding.”
Simi Adeoye, Chief Business Development Officer for CashToken Rewards Africa, also praised Unity Bank customers for their impressive number of onboarding and transactions in the lead-up to the weekly draw. She affirmed the commitment to maintaining transparency in the process, ensuring that deserving customers benefit from the reward scheme.
“The ongoing exercise holds promise for more winners, sustaining the collaboration between the Bank and CashToken Rewards Africa,” Simi noted.
News Source: Techeconomy
