STUDY REVEALS TIKTOK’S METEORIC RISE: 6015% GROWTH PROPELS PLATFORM TO 41.8 BILLION VISITS
A new study by marketing measurement platform Lifesight.io, leveraging SEMrush data, sheds light on social media usage trends, demographics, and platform growth. Here’s a breakdown of the key findings:
Overall Growth:
Social media visits have surged 70.56% in five years, reaching a record 1.98 trillion visits in 2023.
The average user makes 165 billion visits monthly and 5.4 billion daily.
Platform Dominance:
YouTube remains the leader with 1.35 trillion visits, followed by Facebook and Twitter.
Top Visiting Countries:
The United States, India, and Brazil lead in social media visits.
User Demographics:
Male users account for 68.65% of social media activity.
Mobile devices are the preferred platform (59.10%).
TikTok’s Meteoric Rise:
TikTok has experienced the most explosive growth (6015%), reaching 41.8 billion visits in 2023.
69% of its users are male, and 78% access it via mobile devices.
Other Platform Highlights:
Facebook maintains a strong presence with 216.4 billion visits.
Twitter exhibits significant growth (112.9 billion visits).
Instagram capitalizes on visual content (87.3 billion visits).
Reddit emerges as a community-driven platform (81.0 billion visits).
WhatsApp sees a surge in visits (31.3 billion).
LinkedIn experiences steady growth (20.5 billion visits).
Twitch nearly doubles its visits (20.0 billion).
The Takeaway:
Lifesight.io’s study paints a clear picture of a dynamic social media landscape. While established platforms like YouTube and Facebook remain prominent, TikTok’s explosive growth highlights the rise of mobile-centric, short-form video content. Additionally, the study reveals the growing importance of user demographics and device preferences in understanding social media trends.
