AFRICA DATA CENTRES LAUNCHES ADC CHANNEL PROGRAMME
Africa Data Centres, a division of the Cassava Technologies group, has announced the launch of its exclusive channel partner programme, ADC Channel.
Africa Data Centres has launched the ADC Channel Programme, aiming to establish colocation and ecosystem partnerships. This initiative empowers members to broaden their product portfolio and offerings while expanding their market presence through an increased data centre footprint.
ADC Channel offers a unique opportunity for various entities, including global carriers, ISPs, system integrators, data centres, mobile network operators, content developers, telecommunications companies, network infrastructure operators, hyperscalers, and others, to deliver state-of-the-art, sustainable, and cost-effective digital solutions to their clients.
The primary objective of ADC Channel is to foster collaboration among partners, enabling the delivery of optimized solutions and comprehensive support to clients. Partners enrolled in ADC Channel will benefit from a flexible approach that accommodates various partnership and go-to-market (GTM) models.
Finhai Munzara, CFO of Africa Data Centres, highlights that the benefits of the ADC Channel Programme extend to all types of partners.
“Our facilities are designed to cater to the needs of hyper-scale, wholesale, and enterprise clients, addressing their technical, operational, and commercial requirements. Whether it’s greenfield projects, built-to-suit facilities, powered shells, dedicated halls, or hybrid colocation, we offer flexible, scalable, and sustainable solutions that suit partners of every kind,” Munzara stated.
Partnership with Africa Data Centres offers numerous advantages:
- Expanded Product Portfolio: Partners gain an additional product offering and footprint to augment their existing portfolio, enabling them to offer bundled solutions. This enhances their current revenue streams and positions them for further growth and retention with both existing and future customers.
- ADC Marketplace: Africa Data Centres has developed the ADC Marketplace, a pioneering platform designed to empower partners and customers across the continent. This innovative marketplace provides a dynamic space for partners to showcase their services and for customers to explore offerings, fostering collaboration and visibility within the African tech community.
- Reduced Churn: Partners benefit from reduced churn, as colocation is inherently a ‘sticky’ product with minimal price erosion. By offering best-of-breed colocation services from Africa’s leading data centre provider, partners can differentiate themselves from competitors.
- Continuous Support: Partners enjoy seamless access to data centre experts, continuous commercial and technical support, and regular, complimentary training for their sales and product teams.
- No Financial Risk: Participation in the ADC Channel Programme requires no investment and entails no capital expenditures for building data centres. Partners can leverage flexibility in setting their selling prices and receive significant upfront discounts, further bolstering their competitive advantage.
Exclusive benefits for partners include competitive pricing, dedicated sales and presales teams, remote hands support, and access to joint marketing resources and activities, enabling partners to thrive in the marketplace.
Munzara emphasizes that the ADC Channel Programme epitomizes Africa Data Centres’ commitment to fostering collaborative growth and innovation.
“It serves as a platform for clients to enrich their product portfolios and seamlessly extend their business across diverse ecosystems with openness and transparency,” Munzara concludes.
Africa Data Centres warmly invites partners to embark on this transformative journey towards shaping the future of digital connectivity in Africa.
