FERRARI AND HP ANNOUNCE HISTORIC TITLE PARTNERSHIP
Iconic brands Ferrari and HP Inc. have announced a multi-year title partnership. This collaboration goes beyond logos on cars, uniting their commitment to sustainable innovation and cutting-edge technology.
What it means:
- Scuderia Ferrari HP: The iconic Scuderia Ferrari Formula 1 team, Esports team, and Driver Academy will all be rebranded under this new name. The HP logo will debut on the F1 cars at the upcoming Miami Grand Prix (May 3-5). Even Maya Weug’s F1 Academy car gets a makeover!
- Sustainable Innovation: Both companies are dedicated to accelerating sustainability efforts, both on and off the racetrack.
- Educational Initiatives: Ferrari and HP will collaborate on educational programs within their teams and communities, fostering a lasting impact.
- Tech Powering Performance: HP’s high-performance technology (PCs, conferencing tools, printing) will equip Scuderia Ferrari HP for peak training precision and strategic decision-making.
A Shared Vision:
- Ferrari CEO Benedetto Vigna emphasizes their continuous pursuit of innovation, sustainability, and education. He sees HP as a perfect partner with shared values.
- HP CEO Enrique Lores highlights the natural fit between the two brands, built on rich legacies and a focus on performance. He envisions reaching new audiences, driving growth, and creating a positive impact together.
The Miami Reveal:
Representatives from both companies will unveil the special Miami edition livery of the Scuderia Ferrari HP F1 car at the Miami Grand Prix. Expect to see Ferrari CEO Benedetto Vigna, Team Principal Fred Vasseur, drivers Charles Leclerc and Carlos Sainz, alongside HP CEO Enrique Lores.
This partnership promises to be an exciting fusion of technological prowess and racing excellence, with a focus on a sustainable future.
https://statisticss.com/2024/04/29/ferrari-and-hp-a…itle-partnership/
Source: techeconomy
