MAVIN RECORDS HITS 12: SHAPING NIGERIAN MUSIC FOR A DECADE (AND COUNTING)!
On May 8th, 2024, Mavin Records marked a momentous occasion – 12 years of shaping the landscape of Afrobeats music! This blog post dives into the label’s impressive journey, from its beginnings to its current status as a powerhouse in the African music industry.
From Don Jazzy’s Vision to Global Recognition:
Founded in 2012 by the legendary Don Jazzy, Mavin Records rose from the ashes of Mo’ Hits Records, carrying forward a legacy of innovation and exceptional talent. Don Jazzy’s vision for Afrobeats became the label’s driving force, propelling it to international recognition.
Cultivating Afrobeats Stars Across Generations:
Over the past decade, Mavin Records has served as a breeding ground for some of Afrobeats’ most iconic figures. From early 2010s stars like Tiwa Savage, Wande Coal, and Korede Bello, to contemporary hitmakers like Rema, Ayra Starr, Ladipoe, Johnny Drille, Crayon, and Bayanni, the label has consistently nurtured and launched the careers of global superstars.
Beyond Artists: Shaping the Entire Industry:
Mavin Records isn’t just about artists. In 2022, the label demonstrated its commitment to supporting all aspects of the Afrobeats ecosystem by welcoming producers Andre Vibez, Jvxn, Prestige, and Sevn, along with songwriters Mbryo and Milar, to its roster. This move further solidified Mavin’s position as a comprehensive force within the industry.
Investing in the Future:
Looking ahead, Mavin Records isn’t resting on its laurels. Through initiatives like the Mavin Future Five program, the label actively cultivates the next generation of industry leaders. By providing mentorship and hands-on experience to aspiring music professionals, Mavin is not only leading the current wave of music stars but also shaping the industry’s future.
Reflections and Renewed Ambition:
Don Jazzy, the label’s founder, expressed his gratitude for the past 12 years, acknowledging the contributions of everyone who’s been a part of their success. He highlighted the collaborative nature of Mavin’s legacy, built “for Nigeria, for Africa, and the global music community.”
Chief Operating Officer Tega Oghenejobo echoed the sentiment of pride in their accomplishments but emphasized their unwavering ambition. He acknowledged that the journey continues, with a focus on discovering new talent, expanding their reach, and contributing to the development of Africa’s exceptional musical talent pool.
As Mavin Records celebrates its 12th anniversary, the label continues to push the boundaries of creativity and excellence. Universal Music which is the biggest music label in the world recently acquired a majority stake in Mavin Record in a multi million dollar deal that underscores the company’s status as Nigeria’s leading record label.
Mavin Records’ 12-year anniversary marks a milestone in Afrobeats history. Their dedication to artistic excellence, industry development, and nurturing the next generation ensures that their impact on music will continue to resonate for years to come.
Source: Pulse
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